
Start Here: Your First Win
Under 20 minutes of video. The exact enquiry reply that stops couples ghosting you, plus the six rules Josh uses on every one.
7 lessonsEveryone
JHM Academy is the Skool community where 630 wedding photographers learn the exact Meta ads, website and sales system that books me 120+ weddings a year.
You're already good with a camera. What's missing is the boring stuff nobody teaches you: getting found, replying properly, pricing like a pro and running ads that bring couples instead of tyre-kickers. That's what we fix.
Not a marketer who used to shoot. I'm out there every weekend, and everything inside the Skool comes from my own business, this year.
13 courses and 151 lessons, built from my own wedding business, my own ad spend and real bookings. Not theory, not recycled YouTube advice. Here's what you get.

Under 20 minutes of video. The exact enquiry reply that stops couples ghosting you, plus the six rules Josh uses on every one.
7 lessonsEveryone

20 minutes a day for 30 days with one goal. One task and one check-in each day, with your Meta campaign live by day 8.
23 lessonsEveryone

Everything in the Academy in the order you should actually do it. Beginner to pro in six months, no jumping around.
23 lessonsStandard +

The full business system: pricing, positioning, websites, enquiries, sales calls, workflows and scaling past solo shooting.
30 lessonsPremium
The exact Meta ads system behind 120+ weddings a year. Enquiries without relying on referrals or a post going viral.
4 lessonsPremium

An ads bot trained on Josh's system that writes your ads and checks them before you spend a cent.
BetaPremium

Set Claude up as your virtual assistant in a weekend, then keep building. New lessons land as the AI evolves.
34 lessonsPremium
How Josh spots, films and posts the wedding clips that pull hundreds of millions of views a year.
NewPremium
Enquiry reply templates, a follow-up sequence and the full workflow setup. Copy, paste, start booking.
Full replays with Cassidy Lynne, The Vendor Table and a 4 hour branding workshop with Andrew Keher of The Brand Inn.
Every Momentum call and website roast recorded, so you can binge them on your next long edit.
Courses get you started. The weekly rhythm keeps you going, because nobody ever booked out by watching videos alone.
I've honestly learnt so much from Josh in such a short space of time. I had no idea there was so much I wasn't doing to help my business. I'm just a photographer and thought taking nice pictures would help me get more clients, but no. Everything I've watched, read and practiced from this school has already paid for itself! Plus Josh being pretty much on call whenever I have an issue or a question is pretty sweet! Believe it or not, the man knows what the f*ck he's talking about.
I studied design for 3 years, and in one month I feel I've gained more knowledge and support from Josh than I did from all my lecturers combined! Josh works incredibly hard, has a family, and still takes the time to teach and help others. I've even made some internet friends along the way 😂. If you need help, someone is always there. I've wanted to go full-time with wedding photography for years, and Josh may have just given me that chance. Incredible community!
I've been searching for photography education to level up my business, but local mentorships cost thousands. Then I found JHM Academy! This community has been a game changer. It's helped me improve my website, keep momentum going and fill my 2027 books, and grow my confidence, not just as a photographer, but in showing up authentically in my business and attracting the couples I truly want to work with.
The community I have found here and the leadership Josh provides is top tier. I have tripled my number of weekly leads by using Josh's methods, and he even looked at my website to help me optimize. The Tuesday calls are such an inspiring way to start the week. I am so happy I am here!
I joined being very sceptical thinking it's just another photography group promising to help but getting nothing real from it, I couldn't have been further from the truth. I started with the free trial and have moved to the higher membership as Josh's help and support have truly changed my life and I'm well on my way to making my photography business work. The step by step guides have helped me sort my website and ads out.
This is the best group/course/class I've ever purchased and participated in! Josh is a wealth of knowledge while also making it fun and easy to learn. He's also honest, if he doesn't know about a particular topic he doesn't act as if he does and will point you in the right direction. The website roasts are not only funny but incredibly insightful so you can level up your sh*t!!
This has been by far the best education community for the price. Every time I implement something I learn from here I book something new. The community is great and full of normal people who help you, support you, and are all working toward the same goal.
If you shoot weddings, join this one. I love that everything is wedding focused and practical, things you can go and do in your business this week. But Josh is the standout. He's in there constantly, answering questions and always adding something new to make it better. I've never seen a community leader show up like that.
Absolutely fabulous. The amount of work, insight and strategy that has already been invested is pretty vast, but there's more being added daily. The weekly momentum calls and live guest webinars have been incredibly useful, helping me with parts of my website or workflow that I hadn't considered. Josh is fab. Really down to earth and approachable but with a crazy amount of knowledge.
Was hesitant to join as with any paid subscription service, but instantly found more than the price in the value this community Josh has built. The members are active and great with feedback and advice, Josh is heavily active and provides excellent advice and training. I have only been in here for 3 weeks and I've already learnt a lot and progressed my business.
I absolutely LOVE JHM Academy! If you're a photographer looking to grow your business, gain confidence, learn the business side of photography, and actually feel like you have a community behind you, this is it! I genuinely feel like I'm becoming a better photographer AND business owner because of this academy. THANK YOU JOSH!
If you're not in JHM Academy, you're missing out big time! Josh holds nothing back, going in depth with each intricate detail behind how to best run a business, marketing, client experience, website roasts, etc. The information you'll take out of this academy is second to none!
Josh is knowledgeable, approachable and genuinely wants everyone in the group to succeed. The advice is practical, easy to understand and can actually be applied to your business straight away. There's a great atmosphere within the community, with plenty of support, honest feedback and useful ideas.
Could not recommend the community enough. The weekly calls have been super useful. The best thing is definitely the supportive community. I've met, worked and learned with so many talented photographers both in my neighbourhood and on the other side of the world.
I have been one of Josh's followers for a good while now, when he started making Tog Talk, it got me through hours of driving! Now to be in the JHM Academy, connecting with like minded people and having live chats with Josh each week, it's been great. I highly recommend it :)
Amazing community! I've already learned so much in such a short time. Everyone is genuinely helpful, and the feedback is actually constructive and useful. Josh has already helped me spot things I would never have noticed myself.
Absolutely amazing. Josh is very very very helpful during calls and this really helps you to build your wedding photography business step by step. The value you get here is incredible! If you are reading this do yourself a favour and just join.
Josh is fantastic and very down-to-earth. He has a lot of useful insights and puts in a lot of effort to ensure that everyone feels welcome and supported. Definitely recommended to anyone trying to build their wedding business!
What a group, everyone helps each other no matter how big or small the question is and if you're new or been here from the start. Josh gives so much, it's priceless. Let's do it.
Packed with value. Josh is constantly active and providing so much actionable learnings into my business.
This is just amazing! I can see my favourite wedding photographer live and learn very valuable insights. Thanks Josh 🙌🏻
I've just joined but feeling really motivated to be a part of a group with so many amazing people, especially ones who share similar goals. Excited to keep growing with it!
The information in this school is INCREDIBLE.
Such a nice community and lots of help!
Start with a free trial. Booking one wedding pays for 4+ years of Premium.
or $479 a year
Prices in USD. Cancel anytime from your Skool settings.
If you haven't got more leads within 60 days, or a booked wedding within 90 days, you get your money back. I'm that confident in this stuff.
I'm a wedding photographer from Adelaide, and I still shoot 120+ weddings a year.
I'm not an educator who stopped shooting. Everything inside JHM Academy is what I'm doing in my own business right now: the ads I'm running, the emails I'm sending and the way I handle every single enquiry. When something changes, the Skool changes with it.
You might know me from Tog Talk, the website roasts or the wedding clips. This is where I teach the business side properly, and I'm in there every day.
Yes. The 6 Month Roadmap takes you from beginner to pro in order, and Start Here gets you a first win in under an hour. Plenty of members booked their first paid wedding inside.
Yes. The Playbook, the ads system and the Claude course are built for photographers who are already booking and want to charge more, fill the quiet months and get the admin off their plate.
No, but it's the fastest way to get consistent enquiries. Websites, enquiry replies, sales calls, pricing and content are all covered too, and they're what make your ads work.
The 30 Day Challenge is 20 minutes a day. The weekly call is about an hour and it's recorded if you can't make it live.
Yep. Members are all over the world and the system works anywhere couples book photographers. Calls are recorded so time zones aren't a problem.
1 on 1 time is only for VIP members. It's invite only and capped at 20 people so I can actually give everyone proper attention.
Anytime, straight from your Skool settings. And the money back guarantee has you covered while you give it a proper go.
630 wedding photographers are already inside booking more weddings. Grab your spot and post your first win.
Get started today before this once in a lifetime opportunity expires.